Marketing ROI Calculator
Measure the return on your marketing investments
Campaign Information
Investment Costs
Campaign Results
ROI Analysis Results
ROI
0%
Return on Investment
Net Profit
$0
Revenue × Margin − Cost
Break-even
$0
Revenue needed to break even
ROI Visualization
Calculate Your Marketing ROI
Enter your campaign details to calculate the return on investment and analyze your marketing performance.
ROI = ((Revenue × Profit Margin) – Cost) ÷ Cost × 100%
How to Calculate Marketing ROI
1
Calculate Total Investment
Add up all costs associated with your marketing campaign, including ad spend, content creation, agency fees, and staff time.
2
Measure Campaign Revenue
Track the total revenue generated that can be attributed to your marketing campaign.
3
Calculate Net Profit & ROI
Apply your profit margin to calculate net profit, then divide by your investment cost and multiply by 100 to get your ROI percentage.
ROI Formula
ROI = ((Revenue × Profit Margin) – Campaign Cost) ÷ Campaign Cost × 100%
Tips for Improving Marketing ROI
- Set clear goals and KPIs before launching campaigns
- Implement proper tracking to accurately attribute conversions
- Focus on customer lifetime value, not just initial purchase
- Target high-value audience segments for better conversion rates
- Improve landing page conversion rates to maximize ad spend
- Allocate budget based on channel performance data